When we wash our hair, rub lotion on our skin or apply lipstick to our lips, wetrust that those products will not harmus. But ensuring the safety of such products doesn't have to involve cruelty. Decades after modern animal testing practices began, many companies began turning to more humane methods, and offering products not tested on animals. Have you ever gotten a drop of an irritating fluid into your eye by accident? Albino rabbits bred for cosmetic testing purposes experience this pain every day as part of the 'Draize test,' just one of many cruel methods used to test irritation, toxicity and other potential negative effects of cosmetics. Though such tests are banned in many places, PETA reports that they are still used in the U.S. by many top brands (PDF) including L'Oreal, Neutrogena and Sally Hansen. .